Corinthians unveil food industry partner for men's team kit

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Central do Timão

·10 September 2025

Corinthians unveil food industry partner for men's team kit

By Henrique Pereira / Central do Timão Editorial Team

On the afternoon of Wednesday, September 10, Corinthians announced a new partnership with Frimesa, a leading company in the Brazilian food sector. With the agreement signed and announced this Tuesday, the brand will now have its logo displayed on the left shoulder blade area of the men's team uniform.

“Corinthians celebrates the arrival of yet another solid company, with significant revenue, that embraces the club with a brand present at the table of so many black-and-white families. Frimesa will be able to experience the club’s potential and the engagement of our loyal fans, an infallible recipe for a successful journey that begins today.”, said Vinicius Manfredi, Corinthians’ marketing superintendent, in the official announcement.

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Photo: José Manoel Idalgo/Corinthians

The company, which operates in the Brazilian food sector, will “share” space with Zé Delivery, a beverage sales app that occupies the right shoulder blade on the Corinthians uniform. Elias José Zydek, president of Frimesa, celebrated the agreement with the club and pointed to it as an opportunity for the brand’s growth.

“Frimesa is at a decisive moment of expanding its presence in the national market. We represent thousands of families who produce safe, healthy, and guaranteed-origin foods, and we see in sports—especially Corinthians, one of the largest communication channels with consumers in Brazil—a strategic platform to strengthen our brand and bring Frimesa even closer to people. This partnership reflects our vision for the future: to grow with consistency, relevance, and connection to the lives of Brazilians.”, he said to the club’s communications team.

Corinthians’ commercial superintendent, Sandor Romanelli, also celebrated the agreement and highlighted that the partnership was only possible due to the synergy between the values of both institutions.

“The timing to welcome Frimesa is very appropriate. A company that has cooperativism as one of its main characteristics. Corinthians always seeks partners who get involved, cooperate, and live the Corinthians spirit. That’s what we expect—a partnership full of stories and involvement with the Corinthians community.”, he said.

Currently, Frimesa is a prominent brand in Paraná, where its headquarters are located, but it also has a strong presence in other states such as Santa Catarina, Rio Grande do Sul, São Paulo, Rio de Janeiro, and Minas Gerais. The company mainly operates in pork slaughter and processing and milk collection, with a production line focused on cold cuts, meats, milk, and dairy products.

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