David Bruce named Sheffield Wednesday CEO as takeover completed and 15-point threat lifted | OneFootball

David Bruce, formerly Sunderland’s chief business officer, has been appointed Sheffield Wednesday’s CEO on a landmark day at Hillsborough. Sunderland Echo reports that the Owls’ takeover by American consortium Arise Capital Partners was completed, and the EFL removed the threat of a potential 15-point deduction next season. Bruce was in attendance at Hillsborough.

Wednesday marked it with a 2-1 win over West Bromwich Albion, just their second Championship victory of the campaign. Nathaniel Chalobah and captain Liam Palmer struck in quick succession before Karlan Grant replied late on.

The result ensured Wednesday finished the season on zero points, wiping out an earlier 18-point deduction and avoiding becoming the first EFL club to finish with a negative total. Relegation had already been confirmed but the mood was buoyant after the takeover announcement.

Bruce said his farewells at Sunderland during last month’s Nottingham Forest game at the Stadium of Light following an organisational restructure. His departure under Kyril Louis-Dreyfus surprised many.

Praised on Wearside for supporter engagement, he joins Wednesday as the new owners place a premium on improving fan relations.

Bruce returned to Sunderland in July 2023, leading the business operation during a period of development and contributing to the club’s off-field progress. He helped secure major partnerships and oversaw investment to strengthen the commercial platform and matchday experience.

He will remain in post during a defined transition, with Tom Burwell taking interim CEO duties while a permanent successor is sought.

Source: Sunderland Echo