David Storch drops new Sheffield Wednesday update | OneFootball

The new owner of Sheffield Wednesday has posted an update to social media, and Owls fans have plenty of reason to be excited about what's coming next.

There's a lot of work to be done at Sheffield Wednesday this summer as they prepare for life in League One under new ownership, but David Storch is not hanging around.

At the end of a nightmare season for the club, Sheffield Wednesday fans will be looking forward rather than back as the summer begins. The first-team squad needs a complete overhaul, and there's a lot of remedial work to be carried out on the club's infrastructure to be carried out as a result of the years of woeful neglect under former owner Dejphon Chansiri.

Confirmation of the successful transfer of the club's ownership into the hands of Arise Capital, fronted by the American businessman David Storch, was confirmed at the start of May, and it's clear that Storch is fully aware of the amount of work that is needed to be carried out around Hillsborough.

But so far, Storch has hit all the right notes with Wednesday fans, and his updates on social media are keeping everybody completely up to date with the latest goings-on at the club.

Storch update will excite Sheffield Wednesday fans, following years of Chansiri neglect

Posting to the social media platform X on Saturday evening, David Storch had an update for Sheffield Wednesday fans on the latest developments at the club, expressing his gratitude to fans for "your outpouring of support / response" to the club's recent announcement over season ticket prices for the 2025-26 season and thanking new CEO David Bruce for his involvement in it.

He also confirmed that plans are coming together to redevelop the club's training ground, with: "1 ) in preparation for upcoming season; 2) with future in mind", and also confirmed that, "Our mission is to give our 1st team and others in our playing family the best in facilities, for proper training and recovery."

He also had time for a small dig at the club's former owner Dejphon Chansiri: "And even with restrictions placed on us for the next two seasons due to prior owners behavior, @michaelestorch, Tom and I have unwavering confidence in David and his football brain trust to make all of us @swfc fans proud. We strive to put a great team on the pitch!"

The response of Sheffield Wednesday fans couldn't have been much more enthusiastic, with one commenting that, "I've bought my first season ticket ever", and another adding that, "I've bought my first season ticket for nearly thirty years because of the optimism you have instilled." It's clear that Storch's hands-on approach to getting the club back on its feet is proving a hit with the Hillsborough faithful.

David Storch is already being repaid for his belief in Sheffield Wednesday and the club's fans

David Storch is finding that caring about the fans is an easy way to score big wins with them. The announcement that the club will be cutting the price of season tickets for the new season, which came last week, is a case in point. Former owner Dejphon Chansiri repeatedly aggravated Wednesday fans with price increases for season tickets, even though there was often little improvement in the club's fortunes on the pitch.

The matter of the remedial work that has to be carried out at Hillsborough and the club's training ground are a different matter. In terms of itselfst stadium, this work is necessary. The club came extremely close to having the North Stand there shut for the start of the 2025-26 season on safety grounds. Fixing the ground up properly is essential, given the extent to which Chansiri never invested in this side of the club's business.

Carrying out work on the club's training facilities can bring rewards to the club, as well. In a highly competitive transfer market, Sheffield Wednesday have to stand out from the competition if they're to attract the players that they need if they're to compete in League One next season and, since they spend so much time at their training ground, the quality of those facilities should matter a lot to the sort of players that the club want to bring in for the new season.

A packed out Hillsborough with fans united behind the team will benefit the team in ways that wouldn't have felt possible under the intransigence of the Chansiri years. The small financial loss incurred by reducing season ticket prices would be more than offset, should those fans have a positive impact upon the players. And while work on the training ground and the stadium itself might not be as glamorous as bringing in rafts of new players, it's important work which will benefit both the club and the first-team squad in the long-term.

This positivity couldn't be further removed from the mutinous air around the club just a few months ago. This time last year, they couldn't even pay their wages on time, and the seeds of the disaster that 2025-26 would become were already being sown. But now, under new ownership, all the signs are that Sheffield Wednesday are pulling in the right direction, and that fans can look forward to the new season with confidence. And David Storch is already being repaid for his belief in the club and its fans through the fan response to his initiatives. It all points to 2026-27 being a far happier experience for Wednesday fans than 2025-26 was.