Everton sell women’s team to parent company to generate on-paper profit | OneFootball

Everton have sold their women’s team to a parent company in order to generate profit of tens of millions of pounds that can be used in the transfer market while remaining compliant with PSR. Clubs like Chelsea and Aston Villa also executed similar moves recently.

The assets of Everton Football Club Women Ltd have been transferred to a company called Roundhouse Capital Holdings, which is actually overseen by Everton’s American owner, Dan Friedkin.

This is the same company that The Friedkin Group used to buy Everton during the takeover last December.

According to a report in The Times, the profit from the sale could be £60million, which can be used to sign players that the men’s team desperately needs. So far, the Blues have only managed to sign two players - Thierno Barry and Mark Travers - and manager David Moyes is expecting at least “five to six more players” before the transfer window closes.

Sources from the club also say that the women’s team, who are set to play at the iconic Goodison Park this season, is a standalone entity capable of attracting its own investment. The on-paper profit will help the club achieve PSR compliance after they saw six points deducted for a PSR breach in he 2021-22 season and two points for a breach in 2022-23.

The Toffees are the third Premier League team to utilise a law that allows the club to sell assets like the women’s team to related companies and register the transaction as profit for PSR calculations.

Chelsea and Aston Villa have executed similar moves recently, but they were found to have been guilty of breaching UEFA’s financial rules, as the European body does not permit such practices.

Not sure that matters Ste. The money in the women’s game still makes 200 million a farce. Even if they won it for the next six.

That said 60 million is clearly too much so we can’t complain really.

In fifteen twenty years who knows where the women’s game will be. But clubs selling their women’s teams to themselves at these prices is clearly a work around and nothing more. I hate this stuff. But don’t blame the player blame the game I suppose.

Ad soon as we got American owners for better or worse we where always going to be run as a business unlike the previous lot.

Danny O'Neill 4 Posted 29/07/2025 at 10:57:35

It's a good point Stu.

In a different way, it's like comparing real estate.

If Everton had sold Goodison Park, how much would they have received in comparison to what Chelsea could command for Stamford Bridge?

Postcode driven.

I don't think Chelsea's plans are to sell Stamford Bridge. It looks like they will bulldoze and rebuild on the same site. The only debate I'm hearing in these parts are whether they will play at Wembley or Twickenham during the rebuild when it happens.

But back to your point, Chelsea could price their women's team at a higher value because of recent success and location.

We’re about 35 years too late in running the club as a business. Thank goodness we’re doing it now.

Unfortunately if you want nice traditional football you need to drop down to the 3rd or 4th tier or non league.

Everything is about money, TV revenue etc now.

Robert, I've literally just read that in addition to generating £60m that can be spent on the men's team, part of the thinking behind selling the women's team, whilst the loophole still exists, is to promote Everton in the US, where women's "soccer" has been huge for decades.

The main revenues are TV and sponsorship deals, but it's clear that TFG want to make in-roads into the US market.

As you allude to, it's going to be a very different Everton. As a traditionalist and lifelong Evertonian from birth, like many, I sincerely hope we don't abandon everything we hold dear (I won't), but the change we wanted and called for is happening only 7 months in.

Now to get it right where it matters. On the pitch.

David West 9 Posted 29/07/2025 at 12:20:56

It's a welcome boost to the transfer kitty.All the other clubs will do the same, we are one of the first, which shows how switched on TFG are.

Owners want the women's team to stand alone, so they can attract their own investors & sponsors. You can invest or sponsor now everon ladies at much lower levels than the mens game. This makes sense. They will probably get investors now who see the women's game as a good bet for a good return in a few years, as the popularity keeps increasing, tv money & sponsorships rise faster than the mens game.

It opens up questions for the future though. Will they have to continue with the same kit as the men? Same manufacturers, sponsors etc, if they are totally separate? With separate investors, partners or owners it could just end up a totally different entity with the Everton name attached.