Figures revealed: Japan trip nets BVB a multi-million windfall | OneFootball

Borussia Dortmund is benefiting financially from its trip to Japan: the Asia tour is bringing millions into the club’s coffers and could also lead to further lucrative sponsorship deals.

For Borussia Dortmund, the current trip to Asia is paying off above all financially. While the Bundesliga club is in Japan for its pre-season preparations, the cash registers are ringing at the same time. According to information from BILD, the tour is generating revenue of around five million euros for BVB.

Most of the sum comes from proceeds from the friendly matches as well as appearance fees for various sponsorship events. In addition, part of the travel costs for Dortmund’s entourage is being covered by the German Football League, which supports marketing trips to strategically important foreign markets. Alongside the sporting program, the club’s decision-makers around managing director Carsten Cramer are also working intensively on additional sources of income on site.

Talks with several Japanese industrial companies are taking place in Osaka and Tokyo. According to reports, interested parties include Panasonic, Mitsubishi, Daikin and Yanmar. The discussions concern possible sponsorship partnerships that could each bring BVB annual revenue in the seven-figure range.

BVB working on multi-million sponsorship deals

One reason for the strong interest is the club’s extensive construction and modernization projects. With the planned stadium modernization, the expansion of the training ground and the construction of a health center, Borussia Dortmund is pushing ahead with several major infrastructure projects. This makes the Bundesliga club an attractive partner for companies in the climate and heating technology sectors. Several firms are therefore showing interest in working with BVB. As part of a cooperation, they could not only support the club financially, but also contribute their technical infrastructure to the construction projects.

Photo: IMAGO

Managing director Carsten Cramer sees great potential in such trips and said: “We should be aware of the opportunities that lie in international marketing and not always immediately talk about a possible risk. I think it’s a shame that after the World Cup it’s once again only Bayern and us going on these trips.”

From a sporting perspective, however, the start of the Japan trip was far from ideal. BVB lost the friendly against Cerezo Osaka 0–1. For Dortmund, it was already the second consecutive friendly defeat after the 1–2 loss to Fortuna Düsseldorf. In addition, coach Niko Kovac had to deal with the injury-related substitution of defensive talent Filippo Mané, who had to leave the pitch in the first half after a challenge.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.