Flamengo among the world’s top earners with new sponsorship deal

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Coluna do Fla

·19 Agustus 2025

Flamengo among the world’s top earners with new sponsorship deal

Flamengo announced betting house Betano to take the main spot on the uniform

On Monday (18), Flamengo announced Betano as the new main sponsor in a contract that has become the largest in Brazilian football. The agreement, which places the club among the top 10 highest paid in the world, provides about R$ 268 million per season to display the betting house logo on the uniform.

The value represents more than double the previous contract with Pixbet, which paid R$ 115 million annually. Thus, Flamengo surpasses several prestigious European clubs and consolidates its absolute leadership position in Brazilian football, where the second largest contract (Corinthians with Esporte da Sorte) is R$ 103 million, a difference of R$ 165 million.

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What is the world ranking of main sponsors?

Real Madrid (ESP) (Emirates) – €70 million (about R$ 443 million);
Paris Saint-Germain (FRA) (Qatar Airways) – €65 million (about R$ 411 million);
Barcelona (ESP) (Spotify) – €57.5 million (about R$ 365 million);
Manchester City (ENG) (Etihad Airways) – €55 million (about R$ 349 million);
Manchester United (ENG) (TeamViewer) – €55 million (about R$ 349 million);
Liverpool (ENG) (Standard Chartered) – €53.5 million (about R$ 340 million);
Juventus (ITA) (Jeep) – €51 million (about R$ 324 million);
Bayern Munich (GER) (T-Mobile) – €50 million (about R$ 317 million);
Arsenal (ENG) (Emirates) – €45 million (about R$ 286 million);
Flamengo (Betano) – €42 million (about R$ 268 million).

The link between Betano and Flamengo is more valuable, for example, than Ajax (NED) with Ziggo. This is because the telecommunications company's contract pays eight million euros (about R$ 51 million at the current rate) to the Dutch club to display on the uniform.

Flamengo and Betano?

The contract with Betano has an initial duration of three years and includes performance targets that can further increase the club's earnings, reinforcing its position as one of the most valuable brands in world football. The partnership represents a milestone for South American football, demonstrating the commercial growth potential of the region's clubs.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.