Flamengo announce new partner, gear up for product launch | OneFootball

Flamengo is now alongside Café Campeão

The Flamengo marketing department remains alert to market opportunities. This Friday (08), the club announced a new partner, Café Campeão. The deal will result in a product line for red-and-black supporters who enjoy the drink.

“The partnership with Campeão Indústria de Café gives rise to a product line designed for everyday life, translating values present in the red-and-black essence, such as identity, closeness, and consistency. The project was created with the goal of being present in Brazilian homes, bringing together quality and affordability for different audience profiles,” the club announced.

“The initiative includes the participation of José do Brasil Participações, responsible for structuring the project and for connecting the industry, the brand, and expansion opportunities, in alignment with the club’s guidelines,” Flamengo added in a statement.

WHAT IS THE GOAL OF THE PARTNERSHIP?

Flamengo believes the move helps the club advance its consumer market strategy, expanding the brand’s presence and maintaining its commitment to quality and generating value for fans and partners. However, the Most Beloved has not yet provided details on how the brand will be used.

WILL CAFÉ CAMPEÃO APPEAR ON THE SHIRT?

The trend is that Café Campeão will not have its brand displayed on the shirt. After all, Mengão’s kit is already ‘packed’ with brands. Adding up all sponsorships, the red-and-black club already totals R$ 423.5 million per year. As soon as the Most Beloved announces the latest developments, Coluna do Fla readers will receive the information first-hand.

WHEN IS FLAMENGO’S NEXT MATCH, AFTER ALL?

With Café Campeão alongside the eight-time Brazilian champion, Flamengo will take another step in the journey toward a tenth title this Sunday (10), against Grêmio, in Porto Alegre. Kickoff is at 7:30 p.m. Brasília time, with full coverage from Coluna do Fla.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.