Flamengo confirm Ademicon shirt deal, logo to debut against Santos | OneFootball

Ademicon's logo will appear on Flamengo's shirt for the first time on Sunday against Santos at the Maracanã, in the 10th round of the Brasileirão. According to Coluna Do Fla, the sponsorship was approved by the club's deliberative council on 5 March but the brand had yet to feature, prompting fan speculation.

The Brazilian consórcio administrator will occupy a new inventory slot, the lower front bar of the shirt. That area had not previously been commercialised.

Ademicon chief executive Tatiana Schuchovsky Reichmann said the tie-up brings significant visibility and aims to connect with Flamengo's supporters, stressing planning as a route to achievements on and off the pitch. Flamengo commercial director Marcos Senna said the partnership targets value creation and new business from the fanbase, reflecting progress in managing the club's commercial assets.

The three-year contract is worth R$ 14 million per season, totalling R$ 42 million. Beyond the men's team and coaching staff kits, the agreement includes Maracanã big-screen inserts, matchday activations, interview backdrops, official social posts and exposure on Flamengo TV broadcasts.

The deal also licenses the Flamengo brand for a club consórcio to be run exclusively by Ademicon. Other partners include Betano, Adidas, BRB, Hapvida, Shopee, Assist card, Wap, Texaco and Zé Delivery, with total annual sponsorship income at R$ 423.5 million.

Source: Coluna Do Fla