Coluna do Fla
·9 September 2025
Flamengo respond to rumours of talks with Adidas

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Yahoo sportsColuna do Fla
·9 September 2025
Flamengo has officially denied any negotiations with Adidas to review the terms of their sponsorship contract. After signing the country’s largest master sponsorship deal with Betano, the newspaper ‘O Globo’ claimed that the club was seeking to adjust its agreement with the supplier. According to the publication, the board was aiming to align the contract with the new financial strength achieved through the recent sponsorship.
In an official statement, Flamengo stated that the report “does not correspond to the truth” and regretted the “claim made without any basis”. Furthermore, the club emphasized that all business relationships are conducted with transparency and responsibility, and stressed that any relevant updates will be officially communicated through institutional channels.
“The Clube de Regatas do Flamengo clarifies that the information published yesterday in Lauro Jardim’s column in the newspaper O Globo, regarding alleged negotiations with Adidas to review contractual terms, does not correspond to the truth. We regret that, once again, the columnist has made a claim without any basis.”
Flamengo emphasizes that all of its business relationships are conducted with transparency and responsibility, and reiterates that any relevant updates will always be officially communicated through our institutional channels.”
Flamengo has maintained a long-standing partnership with Adidas, which began in 2013 and has grown stronger over the years. In 2024, the parties renewed the contract, extending the agreement until 2029. As such, the projected average annual revenue is around R$ 70 million.
According to the agreement, Flamengo is guaranteed a minimum amount of R$ 44 million per year, paid in three installments (February, May, and August). In addition, with bonuses provided for titles won, the total amount can reach up to R$ 90 million in a single year.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.