Flamengo up for an award against Lady Gaga | OneFootball

Everyone in Rio with Lady Gaga was sponsored by Corona, and Flamengo by Betano

In addition to being the biggest in Brazilian football, the partnership between Flamengo and Betano could win over the entire country. That is because the partnership has been nominated for the 2026 Brazil Sponsorship Award and is competing against a Lady Gaga show that was sponsored by Corona.

Disclosure / Flamengo

While the betting company is Mengão's main sponsor, the beer brand headlined “Todo Mundo no Rio” with Lady Gaga. Besides Fla and the pop singer, three other partnerships are also in the running. To vote, visit vote.patrociniobrasil.com:

Which partnership is more valuable?

The annual value of Betano’s sponsorship on Flamengo’s kit is R$ 268 million. Corona, meanwhile, paid R$ 10 million to bring Lady Gaga for a show that drew around 2.1 million people in 2025.

And what are the other brands?

When did Flamengo and Betano announce the partnership?

In August 2025, the Most Beloved announced Betano as its main sponsor, replacing Pixbet. The former betting company already represented the biggest investment in Brazilian football, but with the new brand, Fla now earns R$ 165 million more than Corinthians does with Esportes da Sorte, the second most valuable deal.

When will the result of Flamengo vs. Lady Gaga be announced?

The Brazil Sponsorship Award ceremony takes place on Tuesday (05), when the results in the various categories will be revealed. The event is now in its second edition and is held at Bourbon Street Music Club, in São Paulo.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.