Fluminense renews Auto Viação 1001 deal, brand on socks

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·30 April 2026

Fluminense renews Auto Viação 1001 deal, brand on socks

Fluminense officially announced this Thursday the renewal of its sponsorship deal with Auto Viação 1001 for two more seasons. From now on, the company will have its brand displayed on the socks of the men’s professional team’s kit.

Another highlight of the renewal is the arrival of a new double-decker bus, with capacity for 68 passengers. The vehicle is more modern, spacious, and technologically advanced, representing an upgrade from the one used previously. In addition to serving the men’s professional team, the new bus will also be used by the women’s team and the club’s youth academy sides.

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The project also includes direct fan participation in defining the vehicle’s visual identity. Supporters will be able to vote to choose the design of the new tricolor bus, strengthening engagement between the club and its fans.

“From the very beginning, we saw Fluminense as an extremely relevant brand asset, with nationwide strength, tradition, and a very genuine connection with its public. Expanding this agreement, investing in a new vehicle, and increasing our exposure on the kit reinforces our long-term vision,” said JCA Group CEO Gustavo Rodrigues.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.