“Football as a religion”: LPF’s new vision for 2026 | OneFootball

Looking ahead to the 2026 season, the Professional Football League unveiled its new visual identity, featuring a strong shift in concept: the fan as the central protagonist of Argentine football. In the official statement, the LPF explained that the renewal aims to showcase the passion of the public as a “social and cultural religion” and as the true driving force behind national football, key to historic achievements such as the victory at the Qatar 2022 World Cup.

The new image seeks to reflect the emotional bond between fans and football, focusing on the stands, rituals, and the feeling that defines the country’s most popular sport.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.