OneFootball
·14 Juni 2026
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·14 Juni 2026
Grêmio has reached an uncomfortable milestone behind the scenes of its commercial operations: the club has now gone six months without a master sponsor to occupy the prime spot on its jersey.
The last time the Tricolor Gaúcho filled the front space was on December 8, at the end of last year’s Brasileirão, through a one-off two-match deal with the Energia Bet brand.
Since then, the club has remained without a fixed partner and is dealing with a considerable financial loss.
Amid this uncertain scenario, ge detailed the current financial situation and the search for partners.
Check it out below!
Estimated loss: According to projections based on the previous contract with Alfa Bet, Grêmio has failed to collect at least R$ 24.9 million over this six-month period. The previous deal provided for annual payments of R$ 50 million (around R$ 4.16 million per month).
The termination with Alfa Bet: The contract with the former partner had been announced in February 2025, in a joint partnership with Internacional. However, Grêmio requested the termination in December due to late payments that had been occurring since September.
Ignored agreement: In March of this year, the club from Rio Grande do Sul had reached a debt acknowledgment agreement with Alfa Bet to receive R$ 12 million in eight installments starting in April. However, the company has not paid any of the installments so far.
History of problems: Last year, Grêmio had already faced issues with sponsors when it ended its deal with the company Pix das Estrelas. At the time, the brand sparked controversy by proposing a kind of “Pix task force” among fans to fund the signing of a reinforcement during the transfer window, which ultimately did not materialize.
The Search for New Partners in the Market
The process of finding a new main sponsor is being led by the club’s CEO, Alex Leitão. Grêmio has opened talks with at least five companies — two betting firms and three from various sectors — but no proposal has moved forward to signing. The internal expectation is that negotiations will gain momentum after the end of the FIFA World Cup.
Despite the lack of a master sponsor, the CEO highlighted that the club managed to generate around R$ 150 million in the first half of the year through nine new commercial contracts, four of them for the kit.
Currently, the tricolor jersey features the Havan brand on the shoulders (announced in February) and Tintas Coral on the upper front area (deal renewed in January). Leitão recently took part in meetings in New York with the CBF to discuss business models and the creation of a single football league.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
📸 SILVIO AVILA - AFP or licensors







































