😅 Here's the story: company keeps 'promise' and backs Brazilian club | OneFootball

An advertising campaign launched in June last year by Haleon, a British multinational healthcare products company, promised sponsorship from one of its products to the first club to be relegated to the 2026 Série B.

And that “promise” was fulfilled last Monday (6), when Sport announced its new commercial partner.

A World Cup winner with the Brazilian national team in 2002, former midfielder Vampeta was the face of the campaign, whose slogan was: “Fell? Hurt? CataflamPRO!”

He appears “falling” and highlights the product’s properties for those who suffer falls. 

Even the controversial photo shoot starring the then-defensive midfielder was recalled.

Leão was the first club to have its relegation mathematically confirmed (on November 15, after the 33rd round) and finished the Brasileirão in last place.

According to an official statement from the Pernambuco-based Rubro-Negro, the "initial contract was signed for six months and, at this first stage, will have an institutional focus, with no immediate exposure on the match kit."

Also according to Sport, "the club and the brand will announce activations aimed directly at the fans in the coming days. The expectation is that the initiatives will be presented on the official channels of Sport and CataflamPRO."

Leão won this year’s Pernambucano championship — securing a fourth straight title — is currently in eighth place in Série B, and won both of its matches in the Copa do Nordeste.

It is currently managed by caretaker coach Márcio Goiano and is seeking to hire Gilmar Dal Pozzo, formerly of Chapecoense.

Featured photo: Reproduction/Sport

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.