How Mon Petit Gazon became a key ally for Ligue 1+ in the audience race | OneFootball

Mon Petit Gazon, launched in 2011, turns 15 and has become a key part of Ligue 1+'s audience push after the LFP bought it in 2022. According to L'Équipe, the league views the game as fuel for growth.

Co-founder Martin Jaglin, now the LFP's director of digital growth, and his colleagues are marking the milestone with a book, Mercato, valise et trahison, out next Wednesday.

MPG and sister game Mon Petit Prono attract about 1.3 million players this season. The model is funded roughly 70 percent by advertising and 30 percent by user purchases.

The acquisition brought a team of 15 to 20 from MPG into the LFP's digital unit. Since then, Ligue 1 site traffic has risen tenfold in two years and the app now offers fan voting and match ratings.

Ligue 1+ targets 1.16 million subscribers by season's end and needs 2.1 million in 2028-2029 to be sustainable. The platform narrowly missed World Cup 2026 rights to beIN Sports and will show Ligue 1 club friendlies and probably the new Ligue 3.

The plan is to use MPG and Mon Petit Prono as a funnel while developing the Ligue 1+ app. There is scope to exceed two million active players per season.

Features now link the products. This season, users who picked a scorer can watch the goal soon after, and broadcasts sometimes show MPG ratings at half-time, such as Ignatius Ganago's 6 during Rennes-Nantes, 2-1.

Source: L'Équipe