HSV shirt a flop? How many have sold so far | OneFootball

When HSV unveiled its new home kit in the summer of 2025, the excitement was enormous. After just eight minutes, 1,000 shirts had already been sold, and after five hours, that number had risen to 7,000.

By the end of the season, around 70,000 home shirts had been sold. Including special edition kits, the Rothosen even broke the mark of 185,000 jerseys sold. Unsurprisingly, that is a club record. So it is no wonder that some fans may now be looking critically at the sales figures for the new home kit for the 2026/27 Bundesliga season. So far, however, the new jersey is by no means a flop.

According to information from Mopo, more than 6,000 of the new home shirts have already been sold since their release around a week and a half ago. That means the current model is still behind last year’s record figure, but no one at the Volkspark had expected to be able to repeat the extraordinary numbers from the promotion season anyway. Accordingly, those in charge are said to be satisfied with sales so far.

Photo: IMAGO

New HSV away kit about to be unveiled?

HSV has certainly built in a number of special features in the design. The Volksparkstadion is the centerpiece of the new shirt. The striking light blue pattern on the front is inspired by the arena’s membrane construction and forms an additional diamond shape around the club crest. According to the club, the adidas stripes, now two-tone for the first time in blue and black, also pick up elements from the stadium surroundings.

Whether the current kit will actually become a sales hit in the end remains to be seen. After all, two more HSV outfits are still to come. The new away kit in particular is currently fueling plenty of speculation online. After the club announced on Instagram the giveaway of a “matchworn jersey” as part of the Volkspark Festival (1 August), many fans believe the unveiling of the new away strip is imminent.

If the initial hints are accurate, the shirt could come in a dark shade of blue. At HSV, they are apparently hoping the design will tap into a current trend. So it is entirely possible that the season’s real sales hit has not even been unveiled yet. But one way or another, there can be no talk of a flop when it comes to the new home kit. The sales launch has simply been far too solid for that.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.