Juventus Business Forum: The third edition at the Allianz Stadium | OneFootball

The third edition of the Juventus Business Forum, the annual B2B event that continues to be a crucial fixture for the Club's business ecosystem, has come to a successful conclusion.

The event, held at the Allianz Stadium, brought together over 150 companies, including partners, sponsors and suppliers, involving 350 professionals in a day dedicated to networking, innovation and sustainability.

The day saw intense networking activity, with 1,000 B2B appointments scheduled in the dedicated areas. The Forum reaffirmed the centrality of the Juventus Business Club community, a network created a year ago during the second edition of the Juventus Business Forum, which now has more than 500 companies and aims to promote B2B initiatives and facilitate mutual growth together with the Club.

THE OPENING DAY

The event kicked off with a speech by Juventus Chief Executive Officer Damien Comolli, who officially opened proceedings by emphasising how the Forum is becoming a real feather in the cap for the Club, creating increasingly important opportunities to share ideas, projects and opportunities.

THE PANELS: BETWEEN INNOVATION, TECHNOLOGY AND SUSTAINABILITY

The highlight of the day was the two in-depth panel discussions held at Club Agnelli.

SPORT TECH & BUSINESS

The first panel featured Duccio Ferrari Bravo, Head of Sport Science & R&D at Juventus, and Lorenzo Vispi, Head of Strategic Planning at Technogym, who discussed how technology is a decisive factor capable of changing the way people train, work and make decisions in the worlds of sport and business. Duccio Ferrari Bravo gave concrete examples of technological applications that have transformed performance management.

Jacopo Fabbri, Corporate Project Manager at Technogym, then illustrated the latest innovations in professional sports and the central use of data to build personalised training programmes, even at a non-professional level.

INTEGRATING ESG PRINCIPLES INTO COMPANY POLICIES

The second panel focused on the topic of sustainability. Greta Bodino, Chief People, Culture & ESG Officer of the Company, took the floor and shared Juventus' vision on integrating ESG principles within the Club and initiatives aimed at the community – specifically employees, fans and stakeholders. She also presented the exhibition ‘Portraits of Inclusion, Identity and Youth’, dedicated to Juventus One, the Club's Paralympic team. The exhibition tells the story of the Juventus One project through eleven portraits, eleven stories of athletes who have found in football a starting point, not a finishing line. Stories of courage, change and belonging.

Nicola Corti, Secretary General of the Allianz Umana Mente Foundation, also spoke at this panel, presenting the Foundation's mission and its main projects related to social and inclusive issues, also in view of the Olympic and Paralympic Games in Milan and Cortina.

Particular focus was also given to the joint project ‘Road to Allianz’, an example of how Juventus and Allianz are working together to generate value for the benefit of the community.

Gallery | Juventus Business Forum at Allianz Stadium

Of course, alongside the panels, there were also one-to-one sessions that allowed participants to build solid relationships and discover new opportunities for collaboration.