Barca Universal
·19 Oktober 2025
Key details of Barcelona’s one of a kind sponsorship agreement with Midea

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Yahoo sportsBarca Universal
·19 Oktober 2025
Barcelona are gearing up for exciting things ahead, as the club revealed key sponsorship contracts that will come into effect from the new season.
The most exciting sponsorship will come in the form of Midea, which was announced as the club’s new sponsor earlier this year.
Barcelona revealed key details of their new sponsorship agreement with Midea during the club’s Ordinary General Assembly, confirming what is set to be the largest deal of its kind in the club’s history.
The Chinese electrical appliances company will become Barcelona’s main sponsor in the electrical appliances category, with the agreement running from the 2026/27 season through to the 2030/31 campaign.
The partnership will cover both the men’s and women’s first teams globally, with Midea’s logo set to feature prominently on official match shirts for the first team.
The company will also gain exposure on the team’s training shirts, ensuring consistent brand visibility throughout the season.
The Midea sponsorship will boost Barcelona’s prospects.. (Photo by Eric Alonso/Getty Images)
In addition to shirt branding, Midea’s logo will be displayed across multiple areas within the club’s institutional and advertising activities.
This includes the press conference room, the mixed zone, and other high-visibility spaces during first-team matches.
The agreement grants Midea exclusive access to first-team players for the production of special content, advertising campaigns, and other promotional activities.
The company will also enjoy hospitality packages at the Spotify Camp Nou, providing access to unique experiences alongside the club.
Moreover, Midea will have a strong digital presence through Barcelona’s official platforms and social media channels, sponsoring regular content related to first-team matches and events.
Financially, the deal marks a major boost for Barcelona. The agreement with Midea enhances the value of the club’s shirt sponsorship by 25% compared to the previous sleeve partnership with Ambilight TV.
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