Kiwi footballer tops All Blacks on socials thanks to Argentine influencer | OneFootball

Tim Payne, defender for the New Zealand national football team, became a viral phenomenon on social media. In the lead-up to the World Cup, a massive digital campaign driven by Argentine influencer Valen Scarsini catapulted the player’s popularity to unprecedented levels.

In less than a week, Payne’s Instagram account saw exponential growth and has already surpassed the 4 million follower mark. With this milestone, the footballer managed to digitally dethrone the All Blacks, New Zealand’s historic and iconic rugby national team, which currently has 2.8 million users on that platform.

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