Liga Forte União now Futebol Forte União, shifts strategy | OneFootball

Liga Forte União officially announced a rebranding this Friday and will now be called FFU – Futebol Forte União. This change marks a new strategic phase for the organization—which includes clubs such as Corinthians, Internacional, Cruzeiro, Fluminense, Vasco, Botafogo, Mirassol, Athletico-PR, Coritiba, and Chapecoense, among others—and aims to consolidate unity among its affiliates after the conclusion of historic negotiations for broadcasting rights.

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The goal now is to increase collective value generation and strengthen internal governance to face the challenges of an increasingly competitive market. More than just a simple visual identity change, FFU positions itself as a robust institutional platform, focused on boosting collective negotiations and expanding commercial assets. The group intends to act in an integrated manner, connecting clubs, investors, and partners around a model of sustainable and professional growth.

FFU president Marcelo Paz, current director of Corinthians, emphasized that this transformation is a natural evolution of the project started in recent years. The goal is to ensure that clubs have greater bargaining power and more balanced financial management in the long term.

“We are entering a new phase, with greater maturity, focused on strengthening the clubs’ assets and consolidating a model based on unity and governance,” said Marcelo Paz.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.