Low turnout likely for Majestoso, worst ever for Corinthians women | OneFootball

Corinthians is racing against time to prevent this Thursday’s (4th) match at 9:30 PM, against São Paulo in the second leg of the Paulista Women's Championship semifinal, from becoming one of the lowest attendances in the history of the sport, considering only games held at Neo Química Arena. The Majestoso will decide one of the finalists of the state tournament, with the Brabas having the advantage of a draw after winning the first leg 2-1.

Central do Timão has found that, as of Wednesday morning (3rd), about 34 hours before the match in Itaquera, only 5,820 tickets had been sold for the game, generating a partial gross revenue of R$ 155,000 for the club’s coffers. The situation is in stark contrast to the recent women’s attendances at the stadium, considered a stronghold for the Corinthians women, who have never lost there, with 26 wins and two draws in 28 matches.

Photo: Publicity/Neo Química Arena

Of these matches, 20 had ticket sales – the exceptions are the first eight games at the stadium, where two had free admission and six were played behind closed doors due to the COVID-19 pandemic. Only three of these 20 games sold fewer than 10,000 tickets, with the lowest recorded on November 16, 2022, when the paying crowd for the 1-0 win over Santos in the Paulista was 8,719 fans – a number 50% higher than the partial sales for this Thursday.

However, that match took place in the first phase of that state championship, unlike the Brabas’ next commitment, which is a decisive semifinal match. If we consider only knockout matches of the Paulista held in Itaquera with ticket sales, the lowest attendance was on November 12, 2023, when the 8-0 win over Palmeiras in the semifinal drew 24,100 paying Corinthians fans – 314% more than the partial for this Thursday.

The very low ticket sales for the Women’s Majestoso may be partly linked to the lack of promotion of the match on Corinthians’ main social media channels. While the profile dedicated to the women’s team has been promoting ticket sales since they opened last Thursday (27th), the club’s main institutional profile has systematically ignored the match.

An analysis of the @Corinthians profile on X (formerly Twitter) shows 114 posts since ticket sales began six days ago. Of these, 74 were related to men’s football, with 30 about the real-time coverage of the match against Botafogo on Sunday (30th). Another 18 were related to futsal, which is having a good season, competing in two finals.

Of the remaining 22 posts, nine were about the club’s commercial partners, five were celebratory or related to cultural actions, and another five were about basketball. Only three focused on women’s football – and of these, only one promoted the Majestoso, providing the link to buy tickets for the game. This post was published on Sunday (30th), three days ago.

The neglect becomes even more evident when analyzing the mobilization by the club’s communications for the Brasileirão final in September, against Cruzeiro. Between the 9th and 13th of that month, the club made eight posts exclusively about ticket sales for the game in Itaquera. The effort included videos with personalities such as singer MC Hariel, skateboarder Rayssa Leal, and male team players like Romero and Yuri Alberto, as well as the use of the hashtag #InvasãoPelasBrabas throughout the real-time coverage of the match against Athletico-PR in the Copa do Brasil quarterfinals.

The result of the campaign was a paying crowd of 40,727 Corinthians fans for the match, which marked the Brabas’ seventh national title, breaking the national revenue record for the sport: R$ 1.2 million gross, which yielded R$ 567,000 net for the club’s coffers. For this Thursday, the trend is for Neo Química Arena to operate at a loss, unless sales improve drastically in the hours leading up to the Majestoso.

Check out the list of lowest attendances for Corinthians Women at Neo Química Arena:

8,719 paying – Corinthians 1 x 0 Santos, on 11/16/2022 (Paulistão)8,765 paying – Corinthians 2 x 0 Ferroviária, on 02/15/2024 (Supercopa do Brasil)9,183 paying – Corinthians 2 x 1 Internacional, on 02/09/2023 (Supercopa do Brasil)10,190 paying – Corinthians 0 x 0 Ferroviária, on 04/22/2024 (Brasileirão)11,830 paying – Corinthians 3 x 0 Internacional, on 03/29/2024 (Brasileirão)12,222 paying – Corinthians 3 x 2 São Paulo, on 05/12/2024 (Brasileirão)13,890 paying – Corinthians 3 x 0 Palmeiras, on 02/06/2022 (Supercopa do Brasil)

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.