Make the difference - The new Juventus Membership 2026/27

In partnership with

Juventus FC

·1 Juli 2026

Make the difference - The new Juventus Membership 2026/27

A new season is about to begin, and our desire to experience our passion is stronger than ever. Supporting Juventus isn’t just about watching the match, it means being part of a big family, sharing emotions and forming an unbreakable bond with the black and white colours, making a difference wherever you

That’s why the new Juventus Membership offers a unique programme dedicated to those who love the black and white colours, redesigned to bridge the gap between the team and its most loyal supporters, allowing you to stay close to the Club at all times – even from afar – thanks to exclusive benefits and experiences. A bond that bridges any distance and allows everyone to play a leading role: choosing to become a Member means unlocking exclusive benefits, gaining priority access to ticket sales for the Allianz Stadium, taking advantage of dedicated promotions and experiencing the Club as a key player.

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Explore this year’s new features and find the perfect tier for you to enjoy an unforgettable season by our side!

DISCOVER ALL THE DETAILS AND BECOME A MEMBER NOW.

THE NEW CARD WALLET AVAILABLE TO MEMBERS

One of the major new features for the coming season is the Card Wallet, available to Juventus fans, which will be sent via the membership activation email once purchased or redeemed via the portal. It can be added to both Apple Wallet and Google Wallet and used as proof of membership status (for all membership types). The card will, in fact, be essential for accessing exclusive discounts at various Juventus outlets (shops, museum, bars, etc.). Available to all users and for all membership types, it allows holders of a Junior Membership to add both their own card and that of the child in their care to their device.

Let’s take a look at the membership options for the 2026/27 season.

J1897 MEMBERSHIP – WELCOME PACK ZINEDINE ZIDANE

The most exclusive tier of the Juventus ecosystem.

This year, the J1897 Membership pays tribute to an absolute icon of world football and of our history: Zinedine Zidane. Inside the exclusive Welcome Pack, members will find a replica of ‘Zizou’s’ historic shirt from the 1997/98 season, a memorable campaign that culminated in the club’s 25th Scudetto.

Price: €189.70
Ticketing and Benefits: Absolute priority access to the first sales phase for Big Matches, with a discount of up to 10 per cent. For Non-Big Matches, access is guaranteed during the Members-only sales phase with a discount of up to 20 per cent.
Exclusive discounts: 20% off online and in official shops – a tangible benefit that allows you, for example, to save over €30 on the purchase of an Authentic match shirt – plus a 20% discount on the Museum Tour; 10% discounts at the Stadium Bars and preferential rates at J|Hotel and J|medical.

This recognition and tribute also delighted the French champion: “I am truly honoured that the J1897 Membership 2026/27 is dedicated to me and to this wonderful 1997/98 team. To be honoured alongside other legends who have shaped Juventus’ history, such as Platini, Vialli, Del Piero and Buffon, makes me deeply proud to have worn the black and white colours.”

Social commitment: alongside the ELA Foundation

 Once again this season, Juventus is renewing its social commitment by entering into a valuable partnership with the ELA Foundation (Association Européenne contre les Leucodystrophies). To coincide with the launch of the new Membership programme, the Club is taking direct action by making a corporate donation to support scientific research into leukodystrophies, demonstrating the values of solidarity that have always guided the great Bianconeri family.

DISCOVER THE NEW J1897 MEMBERSHIP

BLACK&WHITE MEMBERSHIP BY BUDDY

Your all-access pass to the Bianconeri world.

The Black&White Membership by buddy is evolving and becoming even more comprehensive. This is a new development for long-standing members, finally granting access to in-person events, digital benefits and official competitions – such as Meet&Greets and Virtual Meet&Greets with the players, access to the priority ticket sale period and discounts on tickets.

The offer is flexibly structured to adapt perfectly to your preferences, offering a digital-first package with an optional in-person upgrade:

Base product price (Digital) – 45€: includes all benefits, official discounts, and access to exclusive ticket sales phases;
Add-On Welcome Pack (Optional) – +14€ (Total cost: 59€): By choosing the physical upgrade, you’ll receive the official Welcome Pack delivered straight to your home. And there’s great news: unlike in previous seasons, shipping costs are included in the price!

DISCOVER THE NEW BLACK&WHITE MEMBERSHIP BY buddy

JUNIOR MEMBERSHIP

Passion knows no age: One single great tier for young Bianconeri.

The future of the Bianconeri fanbase starts here. By purchasing a Junior Membership, you can apply for a range of experiences—such as the Junior Line-up, where young Bianconeri fans can take to the pitch with the players just before a match begins.

For €39, young fans will receive a Welcome Pack tailored to their age:

0–10 age group: includes the fun Sakky Bag featuring Team Jay graphics, a special edition of customised Team Jay characters, and an exclusive fluorescent yellow digital watch.
11–13 age group: designed for older kids, this pack includes a branded Sakky Bag and a must-have pair of black over-ear Bluetooth headphones featuring the official white logo.

The countdown has begun; major challenges await, and we want to experience them with you. Choose your level, unlock your benefits, and take the field alongside us.