More than a GDP: LEGO's record spend to unite Messi, CR7, Mbappé, Vini Jr | OneFootball

In a move that redefines the limits of sports marketing, the Danish company LEGO has achieved what apparel and beverage giants never could: bringing together the four biggest stars in world football under a single contract.

The toy brand has just confirmed a historic partnership with Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinicius Jr. for an unprecedented global campaign. In social media terms alone, the figures are astronomical: while CR7 earns US$3.2 million for a single Instagram post, Messi charges US$2.6 million.

Even though the Denmark national team failed to qualify for the World Cup after losing in the playoff, its flagship brand has decided to bet an entire “GDP” on this campaign. The deal includes:

This is high-end marketing: an investment that exceeds the combined budgets of decades’ worth of hundreds of Latin American companies, proving that the simplicity of the brick hides an execution of invisible complexity.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.