Náutico announce naming rights deal for the Aflitos | OneFootball

On Thursday, Náutico and Esportes da Sorte made official the largest sponsorship ever signed by the club. The renewal of the contract, now valid for two seasons, establishes, for the first time in Pernambuco football, the commercialization of the naming rights of Estádio Eládio de Barros Carvalho, the Estádio dos Aflitos, creating a new commercial asset.

With the new agreement, the venue will be renamed “Estádio Esportes da Sorte Aflitos”. The deal involves an investment of R$ 9.6 million, with the possibility of an additional R$ 2.9 million if the club reaches pre-established sporting triggers in the contract, such as titles, promotions, and qualifications.

In addition to brand exposure in the master space of the uniform and the granting of the stadium's naming rights, the contract also includes provisions aimed at strengthening Náutico's infrastructure. Soon, the stadium's floodlights will be completely replaced with LED lighting, enhancing the club's facilities.

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Naming rights

The naming rights model is well established in multi-purpose arenas in Brazil and abroad, but still represents something new among traditional stadiums in Pernambuco with strong urban presence and historical identity. The initiative positions Náutico at the forefront of commercial innovation in the state and strengthens Esportes da Sorte as a long-term strategic partner.

“Taking on the naming rights of the Aflitos means actively participating in the preservation and strengthening of this heritage. It is a stadium that carries identity, memory, and a sense of belonging. It is an honor for Esportes da Sorte to enable the largest financial partnership in Náutico’s history and to contribute to the club’s structured and competitive advancement,” says Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of Esportes da Sorte.

“This contract represents a very important step in the planning we have set for Náutico. We are increasing our revenues, creating new commercial assets, and at the same time, directly investing in the club’s infrastructure. The modernization of the Aflitos lighting and the resumption of work on the court show that we are turning revenue into assets and structure. It’s a move that strengthens the present and prepares for the future,” emphasized club president Bruno Becker.

Investments in different areas

The agreement also provides for the refurbishment of the Antônio Serrano multi-sport court, allowing for the resumption and strengthening of Náutico’s Olympic sports, an initiative that revives a historic tradition and expands the club’s social and sporting presence.

Part of the funds will also be allocated to joint marketing and communication actions, fan activations, exclusive experiences, and projects aimed at generating new revenues. Soon, Náutico will provide more information about each of these projects.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.