Newcastle United x adidas launch new home kit with pop-up event | OneFootball

Blending football, music and design, the 'SIGNALS' activation provides a unique retail journey, while showcasing emerging talent from across Newcastle.

The campaign seeks to amplify the new kit as a symbol of the club’s evolving cultural identity.

For one evening only, fans can enjoy a space with local DJs - including the likes of Santa Leticia, Night Dancing, Avant Sector and Stereo45 - while being able to purchase the new 2026/27 Newcastle United home shirt.

SIGNALS will run from 4pm-8pm on Thursday, 11 June at 29 Dean Street, Newcastle. Entry is on a first-come, first-served basis.

For any other information regarding the event, please visit our FAQs page here.

The launch began with an exclusive, invite-only event at the space on Wednesday evening. You can find photography from the opening night below.