OneFootball
Ā·12 Juli 2026
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Ā·12 Juli 2026
The die seems to have been cast: Following a meeting between DFB president Bernd Neuendorf and DFB vice-president Hans-Joachim Watzke with Jürgen Klopp in New York, it is considered almost certain that the 59-year-old will soon be presented as the new Germany head coach. But while the most important personnel matter in German football is taking shape, the contractual details in the background are prompting differing media reports. In particular, the question of what Kloppās future relationship with the Red Bull corporation will look like is being hotly debated.
Initially, āBildā reported that the DFB wanted to accommodate the beverage giant and allow Klopp to continue promoting its products in parallel. However, 'kicker' and 'Sky' clearly contradict that scenario.Ā
"In recent days, the theory that Klopp would be allowed to move to the DFB without a transfer fee while remaining with the drinks corporation as an advertising ambassador in return has taken on a life of its own, without any specific source being named," a report by 'kicker' states, for example. Furthermore, such a model was reportedly "never at any point part of Red Bullās strategy." The corporation also apparently is not insisting on a transfer fee.
Sky reporter Florian Plettenberg also refuted the claims that Klopp would continue to work as a Red Bull brand ambassador after taking over as Germany head coach.Ā
"It was NEVER planned for Jürgen Klopp to remain active as a Red Bull ambassador while serving as the new Germany head coach.āĀ According to Plettenberg, reports suggesting otherwise were off the mark.
Instead of a traditional, time-intensive ambassador role, a much more flexible solution appears to be emerging. Red Bullās only wish is said to be that Klopp remains available from time to time to share his expertise. It is therefore conceivable that, aside from his work as Germany head coach, he could occasionally be available in an advisory capacity to the corporationās extensive world of sport.
Clarifying such details is also complex because, by taking up the DFB post, Klopp will inevitably become the face of the DFBās official advertising partners, which could lead to overlaps with his numerous private sponsors. The final negotiations are now imminent: according to information from 'kicker', Neuendorf and Watzke will meet Red Bull boss Oliver Mintzlaff at the start of the week. A further meeting between Klopp himself and Mintzlaff is then expected to take place around the World Cup final in order to definitively answer the last remaining questions.
This article was translated into English by Artificial Intelligence. You can read the original version in š©šŖ here.
šø Ricardo Moreira - 2026 Getty Images
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