Novibet revamps matchday at Vila Belmiro with Fan Zone launch | OneFootball

Novibet, the master sponsor of Santos FC, is launching the Novibet Fan Zone, a new fan engagement experience created to bring supporters even closer to the excitement of matchdays at Vila Belmiro.

The first edition will take place on August 1, on Rua Princesa Isabel, before the match between Santos FC and Remo, the first leg of the Copa do Brasil round of 16 at Vila Belmiro. Starting at 6 p.m., fans around Vila Belmiro will be able to take part in several interactive activities, such as table football (Subbuteo), foosball, and a shooting challenge, as well as compete for exclusive giveaways throughout the event.

Another highlight will be the production of live content. The Fan Zone will serve as the stage for Santos TV’s pre-match broadcasts, featuring match analysis, special Novibet content, and appearances by some of the club’s greatest idols.

“The Novibet Fan Zone represents another step forward in how we bring our partnership with Santos FC closer to the fans. We want to go beyond the 90 minutes of the match, creating experiences that strengthen the connection between the supporters and the Club and make every matchday even more special for everyone who lives and breathes Santos FC,” says Carlos Freitas, Novibet’s Country Manager in Brazil.

“We are very happy to launch another important initiative in the partnership between Santos FC and Novibet. The Fan Zone was created with the purpose of expanding our fans’ experience, turning matchday into a moment of entertainment, socializing, and connection with the Club. This type of activation shows Novibet’s commitment to going beyond brand exposure by investing in genuine experiences for our supporters. We invite Santos fans to arrive early at Vila Belmiro and enjoy the attractions prepared for this debut. This is only the beginning of a journey that includes new activations and initiatives to bring our fans even closer to the brand and the Club,” comments Caio Lacerda, Santos FC Marketing and Business Executive.

The initiative reinforces Novibet’s commitment to creating engaging experiences around football and strengthening its relationship with fans through its partnership with Santos FC. Developed in a modular format, the Fan Zone can be adapted for different matches throughout the season, with an expanded structure for derbies and other high-profile fixtures.

The concept may also go beyond Vila Belmiro, following Santos FC to selected matches outside the Baixada Santista region and bringing this experience to supporters in other areas.

With the Novibet Fan Zone, Novibet is expanding its partnership with Santos FC beyond traditional sponsorship, creating new opportunities for interaction between supporters and the Club and providing experiences that reinforce the passion and excitement that make every Santos FC matchday unique.

Fan Zone Novibet

About Novibet

Founded in 2010, Novibet is one of the leading GameTech companies in the online entertainment sector. With operations in Europe and Latin America, and a presence in Greece, Brazil, Mexico, Chile, Cyprus, and Ireland, the company has more than 1,400 employees across four international hubs located in Greece, Malta, Brazil, and Mexico. Today, Novibet is recognized as one of the world’s leading GameTech companies. The company continues to invest in technological innovation, artificial intelligence (AI)-based personalization, and the continuous improvement of its proprietary platform, further strengthening its presence in the global GameTech ecosystem. Novibet also received the Great Place to Work® certification in 2025 in Greece, Malta, and Brazil, a recognition that reflects the company’s commitment to building a modern organizational culture based on trust, collaboration, inclusion, and the continuous development of its employees. Through Giant Heart, its social impact platform launched in 2021, Novibet develops initiatives aimed at generating positive, measurable, and lasting impacts in the communities where it operates, reinforcing its long-term commitment to social responsibility and the promotion of meaningful change.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.