Palmeiras line up two more sponsors, shirt deal tops R$300m | OneFootball

Palmeiras is close to securing two more sponsorship spots on its shirt with new partners. Of the three still open, the club has negotiations practically finalized to fill the rear waistband of the shorts and the upper central area between the Puma logo, the sportswear supplier, and the club crest.

Last Monday, the club announced an agreement with Leapmotor, which will appear on the back of the men’s, women’s, and youth academy kits. The new partner will bring Verdão an amount higher than what Fictor had been offering. It is R$ 20 million fixed, plus R$ 10 million in variable payments.

As revealed by Everaldo Coelho, Palmeiras’ marketing director and vice president, with Leapmotor’s arrival, the green-and-white shirt now exceeds R$ 300 million. The club, therefore, could earn even more from the shirt.

“We have already surpassed R$ 300 million in terms of fixed amounts, variables, and other properties, but we are always working to keep growing more and more. I don’t really like comparing ourselves to other clubs; I think Palmeiras’ size speaks for itself. We look for partners who truly strengthen our image within the community and in society, because for us it is essential to have more and more long-term partners,” the executive said.

In addition to the two new partnerships that are close to being finalized, the club is still working to fill the rear waistband of the kit. For aesthetic reasons, Verdão currently believes it is not necessary to place a sponsor on the front waistband. The club also hopes to soon secure the main youth academy sponsor.

“We have only one property still under negotiation, and two others that we should conclude in the coming days, which are in the final stages of negotiation. So I think that next month we should already wrap up the shirt issue, for the men’s team, women’s team, and also the youth academy’s main sponsor slot, which is currently open,” Everaldo Coelho said.

The youth academy main sponsor situation

Palmeiras’ youth academy has been without a main sponsor since Fictor’s departure, after its contract with the club was terminated following its request for judicial recovery in February. In the men’s and women’s professional teams, the sponsor is Sportingbet, a betting company, which cannot be linked to youth categories.

Palmeiras’ other partners are: Cimed (shoulder blade area), Sil Fios e Cabos Elétricos (sleeve), Uniasselvi (front part of the shorts), D’Itália Panelas (back part of the shorts), in addition to Puma, which is the sportswear supplier.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.