Nur die Raute
·29 September 2026
Role defined: HSV want third board member alongside Krüger and Huwer

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Yahoo sportsNur die Raute
·29 September 2026

The HSV is not only working hard on its future on the pitch. Behind the scenes, the supervisory board is currently dealing with an expansion of the executive level.
As the Hamburger Abendblatt reports, the club wants to add a third person to its executive board in the medium term. Those responsible have apparently now agreed on a clear profile. In the future, the new board member is to be responsible for marketing and communications. This would include not only the club’s public image, but also communication with the fans and topics related to fan culture.
That seems to bring a longer discussion to an end. At times, there had also been consideration of appointing a board member solely for fan affairs. However, this model did not win majority support within the supervisory board. Instead, the idea of a broader portfolio combining marketing, communications, and fan-related matters prevailed.

Photo: IMAGO
It is also certain that the position is to be filled by someone from outside HSV. Interim considerations about appointing someone internally are considered off the table following the definition of the requirements profile. As was already the case with the appointment of Kathleen Krüger, HSV is likely to rely on the support of a recruitment consultancy in its search. There are still no concrete candidates, and there is also no exact timetable. A filling of the role is therefore not expected this year.
A third board member would also change the distribution of responsibilities within the club. At present, Eric Huwer is responsible for internal communication among other things, while Kathleen Krüger is in charge of external communication. In the longer term, however, these responsibilities are likely to be restructured. The exact division will depend on the experience and strengths the new arrival brings.
Another personnel question also remains intriguing: if HSV works with three board members in the future, the appointment of a chairman of the executive board could also come back into sharper focus. In this context, Huwer, who has long been responsible for far more than just the finance department, is seen as the obvious candidate. The 43-year-old from Saarland has been working for the Rothosen since 2014 and is therefore by far the longest-serving executive.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.







































