São Paulo land university sponsor, near R$200m from kit | OneFootball

São Paulo will have UniCesumar as its new sponsor on the trim of its match and training shorts, in a deal that covers both the senior team and the youth setup, for both men’s and women’s football.

The sponsorship contract, which will be voted on Monday (6) by the club’s Deliberative Council, provides for payments totaling R$ 7.75 million over three years: R$ 2.25 million in 2026, R$ 2.5 million in 2027, and R$ 3 million in 2028.

The amounts are lower than the R$ 4.2 million that ABC da Construção paid Tricolor in 2025 for a spot on the shorts, although R$ 1.57 million of that came in materials purchased at list price.

There is, however, one difference: UniCesumar will have its brand displayed in a 14×2-centimeter space on the front of the shorts, between the number and the New Balance logo, while ABC occupied the rear trim of the match shorts in a 16.5×4.2-centimeter space, as well as another 6.8×5-centimeter space on the sleeves of the training shirts.

The deal with UniCesumar also includes bonuses for on-field performance: R$ 300,000 for winning the Copa Libertadores or the Copa Sudamericana and R$ 200,000 for finishing as runner-up in those tournaments; R$ 200,000 for winning the Brazilian league title and R$ 150,000 for being runner-up; R$ 150,000 for winning the Copa do Brasil and R$ 100,000 for being runner-up; and R$ 100,000 for winning the Paulista championship and R$ 50,000 for being runner-up. In this way, bonuses of up to R$ 750,000 could be collected.

Although the contract is valid through 2028, it may be canceled by either party at the end of the first year, with no cost or penalty.

On the other hand, there is a provision for an extension through 2030, the club’s centennial year. This option must be exercised by October 2028.

The amount mentioned is R$ 3 million for each additional year, adjusted by the IPCA inflation index. The date on the contract submitted to the Council is February 20, which means it was already finalized under the administration of president Harry Massis Júnior — other deals to be voted on Monday, such as the renewal with New Balance, are older and still list Júlio Casares as the club’s president.

A VALUABLE SHIRT

In addition to UniCesumar, São Paulo has also advanced a new sponsorship deal for the rear trim of the shirt. For a total of R$ 75 million, the Morumbi club struck a five-year deal with Unimed Seguros, which would represent around R$ 15 million per year.

Because of the amount involved and the fact that it extends beyond the current administration’s term, the deal still depends on approval by the Board of Directors and the Deliberative Council.

For the kit, the club reportedly requested the removal of the green details from the brand’s logo, which would instead appear in red — a solution similar to the one adopted in previous deals with Prevent Senior and Sportsbet.

The space on the shirt has been vacant since Blue Saúde left at the end of last year.

With the amounts to be paid by the new partners, Tricolor reaches a historic level in revenue raised from advertising on its kit. Whereas revenue previously ranged from around R$ 60 million to R$ 80 million, it now reaches nearly R$ 200 million. And that is despite some spaces still being vacant.

SÃO PAULO’S SPONSORS (ANNUAL AMOUNTS):

Sportswear supplier – New Balance (R$ 50 million) Main sponsor – Superbet (R$ 95 million) Center chest – Elgin (R$ 7.5 million) Upper right chest – Ademicon (R$ 8.5 million) Shoulder blade area (shoulders) – vacant Front lower trim – Moto da Gente (R$ 13.5 million) Sleeve – vacant Rear lower trim – Unimed Seguros (R$ 15 million) Shorts front – UniCesumar (R$ 2.25 million) Shorts back – vacant Numbers – Konami (R$ 2 million)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.