São Paulo seals university sponsorship, nears R$ 200m on kit | OneFootball

São Paulo will have UniCesumar as its new sponsor on the hem of its match and training shorts, in a deal that covers both the professional and youth levels, in both the men’s and women’s teams.

The sponsorship contract, which will be voted on Monday (6) by the club’s Deliberative Council, provides for payment of R$ 7.75 million over three years, with R$ 2.25 million in 2026, R$ 2.5 million in 2027, and R$ 3 million in 2028.

The amounts are lower than the R$ 4.2 million that ABC da Construção paid Tricolor in 2025 for space on the shorts, although R$ 1.57 million of that was in materials purchased at list price.

There is, however, one difference: UniCesumar will have its brand displayed in a 14×2-centimeter space on the front of the shorts, between the number and the New Balance logo, while ABC occupied the rear hem of the match shorts, in a 16.5×4.2-centimeter space, as well as another 6.8×5-centimeter space on the sleeves of the training shirts.

The deal with UniCesumar also includes bonuses for sporting performance: R$ 300,000 for winning the Libertadores or the Copa Sudamericana and R$ 200,000 for finishing runner-up in those tournaments; R$ 200,000 for winning the Brazilian Championship and R$ 150,000 for finishing runner-up; R$ 150,000 for winning the Copa do Brasil and R$ 100,000 for finishing runner-up; and R$ 100,000 for winning the Paulista Championship and R$ 50,000 for finishing runner-up. Thus, bonuses of up to R$ 750,000 may be collected.

Although the contract is valid until 2028, it may be canceled by either party at the end of the first year, with no cost or penalty.

On the other hand, there is a provision for an extension through 2030, the club’s centennial year. That option must be exercised by October 2028.

The contract mentions the amount of R$ 3 million for each additional year, adjusted by the IPCA. The date on the contract submitted to the Council is February 20, which means it was already signed under the administration of president Harry Massis Júnior — other deals to be voted on Monday, such as the renewal with New Balance, are earlier and still contain the name of Júlio Casares as the club’s president.

VALUABLE JERSEY

In addition to UniCesumar, São Paulo has also moved forward with a new sponsorship deal for the rear hem of the shirt. For a total of R$ 75 million, the Morumbi club reached an agreement with Unimed Seguros on a five-year contract, which would represent around R$ 15 million per year.

Because of the amount involved and the fact that it extends beyond the term of the current administration, the deal still depends on approval by the Board of Directors and the Deliberative Council.

For the kit, the club is said to have requested the removal of the green details from the logo, which would then appear in red — a solution similar to the one adopted in previous deals with Prevent Senior and Sportsbet.

The space on the shirt has been vacant since Blue Saúde’s departure at the end of last year.

With the amounts to be paid by the new partners, Tricolor reaches a historic level in revenue raised from advertising on its kit. While revenue previously ranged from around R$ 60 million to R$ 80 million, it now reaches nearly R$ 200 million. And that is with some spaces still vacant.

SÃO PAULO’S SPONSORS (ANNUAL VALUES):

Sportswear supplier – New Balance (R$ 50 million) Main sponsor – Superbet (R$ 95 million) Center chest – Elgin (R$ 7.5 million) Upper right chest – Ademicon (R$ 8.5 million) Shoulder blade area (shoulders) – vacant Front lower hem – Moto da Gente (R$ 13.5 million) Sleeve – vacant Rear lower hem – Unimed Seguros (R$ 15 million) Front of shorts – UniCesumar (R$ 2.25 million) Back of shorts – vacant Numbers – Konami (R$ 2 million)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.