Sektion Züri x PUMA: when World Cup hype meets street culture | OneFootball

ADVERTISEMENT: The countdown is on: In just a few days, the 2026 FIFA World Cup will kick off. Switzerland proved last Saturday that it is ready for the world’s biggest tournament with an electrifying event at Zurich’s Idaplatz. Together with PUMA, Sektion Züri and Ochsner Sport, the neighborhood was transformed into a buzzing zone of football fever, hip-hop and urban lifestyle.

The formula for the perfect Saturday in front of Calvados Bar was as simple as it was brilliant: glorious weather, a passionate community and huge anticipation for the upcoming World Cup. This was where football fans and the local hip-hop scene came together to celebrate two things that define Kreis 3: the love for “Le Calvados” and the Swiss national team.

Jerseys from the trunk and an exclusive album drop

Right on time at 6:00 p.m., the highlight of the evening rolled in: a VW Golf completely rebranded in the design of the new Swiss home jersey. The crew had driven straight from Ochsner Sport to Idaplatz to bring the official jerseys directly from the trunk onto the street. It was a very special kind of jersey sale, and the community loved it. How often do you get the chance to pick up the latest Switzerland kit right outside your favorite bar?

Providing the perfect soundtrack to set the mood were local artists L Loko & Drini. During an exclusive mini-concert at Le Calvados, they gave a sneak peek and first insights into their new album “PNDR.” It was the perfect warm-up for the contrasting program that followed on the big screen: the live broadcast of the friendly match between Switzerland and Australia. As a special extra, PUMA also raffled off five jerseys signed by national team stars to lucky winners on site.

A jersey like an ID: identity in Swiss design

The new PUMA jerseys that Granit Xhaka, Manuel Akanji and co. will wear were extremely well received by the Zurich crowd. No surprise, because the design is a tribute to the nation:

The home jersey: Inspired by the cover of the Swiss passport, the fabric features the characteristic contour lines of the country’s topography.

The away shirt: This reflects the elegant design of the inside pages of the passport and stands for the identity and unity embodied by the national team.

The tech highlight: As a tribute to the Swiss spirit of innovation, the logos on the chest of the home jersey glow neon red under UV light — a real eye-catcher for the upcoming football parties.

With this mix of Swiss design tradition, cutting-edge PUMA technology and the spirit of Zurich street culture, the foundation has been laid for an unforgettable summer of football. Switzerland is ready — on the pitch and in the streets.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.