Football League World
·2 April 2026
Sheffield Wednesday takeover: David Storch plans big change as contract loophole revealed

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·2 April 2026

Sheffield Wednesday are awaiting ratification of David Storch's bid to buy the club
Sheffield Wednesday are hoping that David Storch’s bid to buy the club will be finalised in the coming weeks.
The American leads a group, Arise Capital, that is seeking to take over the Owls after they went into administration in October.
It has been such a protracted takeover process due to the original preferred bidder, the consortium led by James Bord, pulling out of their December agreement in February.
But Arise are now in the stages of getting ratification from the EFL, meaning there is some light at the end of the tunnel for the Yorkshire outfit.
Previous owner Dejphon Chansiri oversaw significant financial issues, particularly in his final months in charge, which led to the team enduring a difficult Championship campaign.
Henrik Pedersen’s side have officially been relegated to League One, and will be hoping to start work on planning for life in the third tier as quickly as possible.

It has been reported by The Star that Storch has indicated his plans to change the Sheffield Wednesday crest on the team’s kit following his takeover of the club.
It is understood that the deal with kit manufacturer Macron is in doubt for next season due to the EFL’s rules regarding going into administration.
It’s believed that there are still a number of years remaining on the contract with the supplier, which was initially agreed in 2021.
The rules around insolvency allow companies to terminate existing contracts when leaving administration, which could put an end to the deal with Macron.
However, no decision can be made by Arise Capital until a takeover is finalised, meaning time will be tight to find a new supplier for next season, should a change be sought, with ratification not likely for another number of weeks.
It has been claimed that Storch has indicated that he intends to revert the club’s crest to the “Retro Owl” currently seen on the team’s third kit this season, and has previously been used in the past.
As an example of what that would look like, the design can be seen on the third kit, which is available on the club’s website.
However, a change in the design will have to be approved by the EFL, and will also require proof that a majority of supporters are in favour of the move.
It’s believed that there would be no issue in garnering support from fans for the change.
But it remains to be seen whether the existing deal with Macron will be maintained, or if Storch will seek a new manufacturer, particularly due to complaints from supporters regarding the cost of buying replica jerseys in recent seasons.

The old crest design looks good, and supporters are likely to be in favour of it becoming the main badge used on all kits going forward.
This could be a small, but important change that Storch could implement quickly to earn favour of the fans.
The wider issue regarding the Macron manufacturing deal will require a bigger decision, particularly as this is a major source of income for clubs.
Sheffield Wednesday will need to find a deal that generates revenue, but it will be tricky to find a new supplier on short notice, so sticking with Macron for the rest of the contract may be the most practical solution for the time being.
But they are also one of the Owls’ unsecured creditors, and they will be owed a portion of their £1.3 million debt as part of leaving administration, which could complicate matters in their relationship.


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