Sunderland launch new pink away shirt as fans queue at club stores | OneFootball

Sunderland have launched their 2026-27 away shirt, with supporters queuing early as the new pink design went on sale.

According to Sunderland Echo, the hummel shirt begins a multi-year collaboration with the Elvis Presley estate and nods to the club’s association with the song ‘Can’t Help Falling in Love’, with the lyrics printed on the inside neck tape.

Predominantly pink with black across the shoulder, the design pays homage to a suit Presley wore early in his career. Sales opened online and at Black Cat House and The Bridges from eight am Friday, and supporters moved quickly to secure the new kit.

The away kit is priced at £70 for adults and £55 for juniors. The home and third kits will launch later this summer at £65 for adults and £50 for juniors.

A wider collection includes an anthem jacket, pre-match T-shirt, quarter-zip training top, military jacket, Graceland T-shirt and hoodie, Love Elvis T-shirt and hoodie, plus themed accessories.

Source: Sunderland Echo