Sunderland unveil pink away shirt as fans queue for new strip | OneFootball

Sunderland’s 2026-27 away shirt went on sale on Friday morning, with supporters queueing early to secure the striking new strip.

According to Sunderland Echo, sales began at eight am online and at the club’s Black Cat House and The Bridges stores, where long queues formed.

The hummel design launches a multi-year collaboration with the Elvis Presley estate. It celebrates Sunderland’s bond with ‘Can’t Help Falling in Love’, with lyrics on the inside neck tape. Finished in pink with black across the shoulder, the shirt pays homage to an early Presley suit.

The away shirt is priced at £70 for adults and £55 for juniors. The home and third kits will follow later this summer at £65 and £50 respectively.

Also available from Friday are an anthem jacket, pre-match T-shirt, quarter-zip training top, military jacket, Graceland T-shirt and hoodie, Love Elvis T-shirt and hoodie, plus themed accessories.

Source: Sunderland Echo