Super Bowl and Bad Bunny halftime show fall short of audience record | OneFootball

The Seattle Seahawks' victory over the New England Patriots in the Super Bowl and the much-anticipated halftime show by Bad Bunny did not reach television viewership records, according to data released on Tuesday.

The Seahawks' 29-13 victory over the Patriots averaged 124.9 million viewers on NBC, the streaming platform Peacock, Telemundo (Spanish channel), NBC Sports Digital, and NFL+. These are same-day viewership data from the Nielsen Big Data + Panel system by the media research company Nielsen.

This makes it the second most-watched program in U.S. history. It was behind the 127.7 million viewers who watched the Philadelphia Eagles' victory over the Kansas City Chiefs by 40 to 22 on Fox last year.

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In the second quarter, the game reached 137.8 million viewers, the highest viewership peak in American television history.

Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in Spanish television history in the U.S.

Telemundo's viewership peaked during the halftime show, with an average of 4.8 million viewers – the most-watched Super Bowl halftime show in Spanish history.

Halftime Show

Bad Bunny, the Puerto Rican star, became the first main artist to sing exclusively in Spanish during the Super Bowl halftime. Overall, the halftime show averaged 128.2 million viewers.

The 2025 Super Bowl halftime show by Kendrick Lamar was the most-watched of all time, with 133.5 million viewers.

This surpassed the record of 133.4 million viewers set by Michael Jackson in 1993.

A weak first half of the game may have contributed to the lower viewership numbers.

This was also the first Super Bowl to be counted using Nielsen's Big Data + Panel method. A hybrid system that combines data from panel households with data from smart devices, such as smart TVs.

Previous reports used only Nielsen's panel measurement.

*With content from AFP.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.