The boom goes on! HSV doubles record from promotion season | OneFootball

Over the past 18 months, HSV have not only experienced an upswing on the pitch. Above all, away from the grass, the fans’ enthusiasm knows no bounds.

As Mopo reports, in the first year after promotion the club set a new shirt record and even more than doubled its previous best mark.

Accordingly, HSV sold around 185,000 shirts in the 2025/26 season. For comparison: in the promotion season of 2024/25, the previous record still stood at 90,000 jerseys sold. Within a year, the club therefore increased that figure by more than 100 percent.

A particularly large share of that came from the special-edition shirt “Storm and Glory,” which HSV unveiled in February to mark their 1,887th Bundesliga match. According to Mopo, an initial 20,000 units sold out in no time. The club then followed up and sold around another 50,000 jerseys through a reorder process. In total, about 70,000 were reportedly sold. That is more than any previous HSV shirt.

An extra boost in demand came from a special detail: anyone who chose the number 1887 on the back received a shirt featuring the names of every HSV player to have appeared in the Bundesliga. Many fans opted for exactly that version for this reason. According to the report, delivery of the reordered units is expected to stretch over several weeks from mid to late June.

Photo: IMAGO

These HSV name sets sold best

The standard shirts also turned into bestsellers. The home shirt reached around 70,000 sales, while the blue away shirt and the dark alternate shirt also set new records.

Naturally, some printed shirts sold better than others. Unsurprisingly, most supporters chose to have “L. Vuskovic” printed on their shirt. During his one-year loan spell, the young Croatian immediately played his way into the fans’ hearts. He is followed by the names “Muheim,” “Vuskovic,” “Remberg,” and “Capaldo” in places two through five.

Positive news: all of these players are expected to still be under contract with HSV next season. Hanseatic supporters should therefore be able to have the shirts for the 2026/27 campaign printed with those same four names.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.