They’ve done it again! Estoril Praia continue at the forefront of football kit fashion in Portugal | OneFootball

These are exciting times to be a fan of Estoril Praia. The historical Portuguese club have firmly established themselves as one of the strongest teams in the Primeira Liga, and have won plenty of friends with their entertaining and courageous style of football under Scottish coach Ian Cathro.

Off the pitch Estoril are equally making a splash. The same audacious spirit that is on display whenever the side step out at the Estádio António Coimbra da Mota is evident in the club’s innovative marketing department.

Specifically in relation to kit design, Estoril have put themselves at the vanguard in Portugal of what has become an important niche in the fashion world.

The Lisbon coast club produced home and away kits that quickly became iconic for the 2004/25 season, but not satisfied with the beautiful Kappa designs, Estoril went a step further with their one-off kit designed in homage to the late, great Ayrton Senna, worn in the clash against Braga one year ago.

It was a nod to the region’s legacy as home to a famous motor-racing circuit, and at the same time a tribute to one of the best ever Formula One drivers, who had a strong connection to Portugal.

This season, Estoril have again come up with a new kit that will be worn on a one-off occasion: in this evening’s encounter against current league leaders FC Porto.

A press release explains the thinking behind the kit:

The desire to link the history of Estoril Praia to today’s local community was at the root of the creation of this kit.

Therefore, the graphism includes several symbols linked to the town and the council of Cascais, namely the statue of our founder, Fausto de Figueiredo, which stands in the gardens of Estoril Casino, the Santa Marta lighthouse, the palm trees, the train, the coastal walkway, as well as several words associated with the vocabulary of the club and also the old Estoril Praia badge.

“We continue our incessant quest to create left-field articles, that establish a connection between a club dripping with history and stories to tell, and an urban and young aspect that attracts the younger generations of estorilistas, many of whom regularly go to the stadium to watch our matches,” says Estoril Praia’s Marketing Manager António Nobre. “We can reveal that this is a taster of what we are preparing for next season.”

Founded in 1939, the club is 86 years old, a number that inspired the production of 86 samples of the limited edition short-sleeved version of the kit and 86 of the long-sleeved version that will be on sale at the official club shop.