Transfer U-turn at Dortmund: how BVB are changing strategy | OneFootball

After several spectacular multi-million transfers, Borussia Dortmund is taking a new direction. BVB wants to fundamentally change its transfer strategy.

Borussia Dortmund is realigning its transfer policy. Instead of regularly relying on spectacular multi-million sales, BVB wants to become more financially stable and keep its biggest talents at the club longer in the future. Managing director Carsten Cramer made it clear in an interview with kicker that the Bundesliga club’s strategy has already changed.

One key goal is to make financial planning less dependent on individual record transfers. “We should be able to achieve our financial targets through normal transfers once in a while, not extraordinary ones,” Cramer explained. With that, Dortmund is at least partly moving away from the model of regularly selling top players for nine-figure sums.

In the future, the focus will still be on developing young talent, but with a longer-term perspective. “We don’t just want to develop young players so we can sell them tomorrow, but also keep them with us until the day after tomorrow or even longer. In the end, it’s about playing successful football.” In recent years, BVB sold Jude Bellingham to Real Madrid and Jamie Gittens to Chelsea, among others, generating enormous revenue in the process.

BVB wants to defend its place in Europe’s top 10

The background to this shift is the increasingly fierce competition in top-level European football. Dortmund currently sees itself on the edge of the ten best clubs in Europe and wants to defend that position. Cramer warned: “International competition gets more brutal every year. We are currently right on the edge of Europe’s top 10. If we want to hold that and not slip down to 15th place, then we have to take the next step.”

Photo: IMAGO

BVB therefore does not want to be satisfied with its current role. “We have to ask ourselves this question: Do we want to remain the challenger in European football and business establishment? Or do we want to let clubs like Newcastle, Aston Villa, Inter Milan, Atlético Madrid, or even Leipzig overtake us?” Cramer said.

Despite the ambitious goals, the 57-year-old does not expect immediate success. The squad is getting younger, which means patience will be required. “We haven’t lost a single true regular starter and we have a very solid backbone.” At the same time, they have to accept that a rejuvenated team will not be without setbacks.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.