Universidade seals deal as São Paulo's new sponsor: see figures | OneFootball

Through a post on its social media, UniCesumar made official on the afternoon of this Wednesday (8) the agreement to become São Paulo’s new sponsor.

As AVANTE MEU TRICOLOR revealed, the university will place its brand on the hem of the club’s match and training shorts, in a deal that covers both the senior team and youth academy, in both men’s and women’s football.

The sponsorship contract provides for payment of R$ 7.75 million over three years, with R$ 2.25 million in 2026, R$ 2.5 million in 2027, and R$ 3 million in 2028.

“São Paulo develops more than athletes. It develops people. With method, discipline, and knowledge. Now, that way of thinking meets those who believe in the same thing. UniCesumar is the new official sponsor of São Paulo Futebol Clube. Because when development is something serious, the partnership must be too,” says the text released by UniCesumar,” says the published text (see the post below).

The amounts are lower than the R$ 4.2 million that ABC da Construção paid Tricolor in 2025 for a spot on the shorts, although R$ 1.57 million of that was in materials acquired at list price.

There is, however, one difference: UniCesumar will have its brand displayed in a 14×2-centimeter space on the front of the shorts, between the number and the New Balance logo, while ABC occupied the rear hem of the match shorts, in a 16.5×4.2-centimeter space, as well as another 6.8×5-centimeter space on the sleeves of the training shirts.

The deal with UniCesumar also includes bonuses for sporting performance: R$ 300,000 for winning the Copa Libertadores or Copa Sudamericana and R$ 200,000 for finishing runner-up in those tournaments; R$ 200,000 for winning the Brazilian Championship and R$ 150,000 for finishing runner-up; R$ 150,000 for winning the Copa do Brasil and R$ 100,000 for finishing runner-up; and R$ 100,000 for winning the Paulista Championship and R$ 50,000 for finishing runner-up. In this way, bonuses of up to R$ 750,000 may be earned.

Although the contract is valid through 2028, it may be terminated by either party at the end of the first year, with no cost or penalty.

On the other hand, there is a provision for an extension through 2030, the club’s centennial year. That option must be exercised by October 2028.

An amount of R$ 3 million per additional year is mentioned, but adjusted by the IPCA. The date shown on the contract submitted to the Board is February 20, which means it was already signed during the administration of president Harry Massis Júnior — other agreements, such as the renewal with New Balance, are earlier and still contain the name of Júlio Casares as the club’s president.

VALUABLE SHIRT

In addition to UniCesumar, São Paulo has also advanced a new sponsorship agreement for the rear hem of the shirt. For a total of R$ 75 million, the Morumbi club reached a deal with Unimed Seguros on a five-year contract, which would represent about R$ 15 million per year.

Because of the amount involved and the fact that it extends beyond the term of the current administration, the deal still depends on approval from the Board of Directors and the Deliberative Council.

For the uniform, the club reportedly requested the removal of the green details from the logo, which would instead appear in red — a solution similar to the one adopted in previous deals with Prevent Sênior and Sportsbet.

The spot on the shirt has been vacant since Blue Saúde left at the end of last year.

With the amounts to be paid by the new partners, Tricolor reaches a historic level in the amounts raised from advertising on its kit. Whereas revenue previously ranged from R$ 60 million to R$ 80 million, it now reaches nearly R$ 200 million. And that is despite some spaces still being vacant.

SÃO PAULO’S SPONSORS (ANNUAL AMOUNTS):

Sportswear supplier – New Balance (R$ 50 million) Main sponsor – Superbet (R$ 95 million) Center chest – Elgin (R$ 7.5 million) Upper right chest – Ademicon (R$ 8.5 million) Shoulder blade area (shoulders) – vacant Front lower hem – Moto da Gente (R$ 13.5 million) Sleeve – vacant Rear lower hem – Unimed Seguros (R$ 15 million) Front of shorts – UniCesumar (R$ 2.25 million) Back of shorts – vacant Numbers – Konami (R$ 2 million)

TOTAL: R$ 193.75 MILLION

  View this photo on Instagram   A post shared by EAD UniCesumar (@eadunicesumaroficial)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.