"Very stylish" Yamal shares exclusive photos of himself with his new Adidas shoes! | OneFootball

A special appearance for the young Barcelona star.

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A new promotional spot takes a strikingly psychological turn, casting Barcelona's young phenom, Lamine Yamal, not just as a footballer, but as an outright specter of dread. The concept centers on a tormented opposing defender who is so haunted by Yamal's elusive skill that he seeks solace in a therapist's office, desperately trying to articulate the source of his on-field anxiety.

🔗 Instagram

This inventive narrative serves to launch a unique piece of merchandise: a personalized edition of the Adidas F50 boot, crafted exclusively for Yamal. The footballer himself unveiled the cinematic ad to his followers, sharing the creative project directly on his Instagram.

The defender's anxious monologue finally subsides. He turns from the couch, seeking guidance from his therapist, only to freeze in terror. The doctor is gone. In his place, lounging confidently in the chair, is his very nightmare made flesh: Lamine Yamal. Donned in a sharp suit and the striking, new purple F50 boots bearing his name, the young star offers a mischievous grin. "Relax, relax 😉," he purrs, before sealing the surreal moment with a playful wink directly to the audience.

🔗 Instagram

This clever scene culminates in a caption that leaves no room for doubt, declaring: “they already know the name. now the boots are unforgettable. 😈” More than just footwear, the launch of the personalized F50s is presented as the arrival of an icon, a symbol of the fear and flair Yamal himself inspires on the pitch.