Wolves Former Players Association reveals refreshed identity and launches new website | OneFootball

The Wolves Former Players Association has unveiled a refreshed brand identity and redesigned website to honour its heritage and prepare for the future.

According to ExpressAndStar.com, Wolverhampton agency Sodium & Co led the project, refining the logo, visuals and website.

Formed in 1988, the Association unites former Wolverhampton Wanderers players, supports them and their families, stages reunions and raises funds for community causes.

As it has grown, it sought a consistent, contemporary look across digital and print, strengthening what existed rather than reinventing it.

Sodium & Co delivered a refreshed logo and a cohesive suite of graphics for use across events, publications, merchandise and online communications.

The redesigned website makes it easier to celebrate former players, follow events and learn about the Association’s ongoing work.

Creative director Chris Green said the work set out to honour heritage and give the group confidence and flexibility to share its story.

Chairman John Richards said the refresh helps a growing organisation communicate clearly as it supports former players and builds partnerships with local charities and community groups.

The updated identity and website form a platform for preserving the stories, achievements and legacy of former Wolves players for future generations.

Source: ExpressAndStar.com