WTorre begins Palmeiras stadium name transition as Nubank Parque takes shape | OneFootball

On 4 May, Nubank announced the new name of Palmeiras’ stadium for the coming years, chosen by fans as Nubank Parque.

According to Nosso Palestra, WTorre has set out the arena’s naming transition and guidelines for the administrator, with the venue to remain Allianz Parque until 10 June for all events, including matches and concerts.

From 11 June, the stadium will be referred to as Nubank Parque. The bank has already started updating the venue’s visual identity.

The expectation is that the work will be completed by the end of the World Cup in July. Planned additions include a Nubank Ultravioleta Lounge and a Nubank Ultravioleta gate.

The revamp will cover both visual and conceptual elements of the bank’s brand across the arena.

Source: Nosso Palestra