Boca unveil Mastercard as their new sponsor | OneFootball

Global payments company Mastercard has officially announced its new partnership as a sponsor of Club Atlético Boca Juniors. Through this agreement with one of the biggest sports institutions in Argentina and the world, the company aims to strengthen its international strategy of connecting people with their passions through “priceless” opportunities.

“This alliance with Boca Juniors reflects our brand vision and reinforces our commitment to bringing unmatched experiences closer to people. We want to be present in the unique moments experienced at every match and continue innovating the football fan experience,” said Germán Rosón, President of Mastercard’s Southern Latin America division.

For their part, Boca’s leadership also highlighted the importance of this new partnership. “The passion of our people is the heart of the club. This partnership with a global brand like Mastercard allows us to keep strengthening the bond with our members and supporters, accompanying every moment lived in this shirt,” said Ricardo Rosica, the club’s General Secretary.

The alliance between Boca and Mastercard.

In a country where football goes beyond the pitch to become a cultural and identity-defining phenomenon, this agreement reinforces the company’s intention to engage with the passion that characterizes Argentinians. The sponsorship includes the development of a comprehensive project with various tailor-made initiatives, always with the goal of putting fans at the center of the action.

The benefits for Boca members

Along the same lines, Carlos Quintero, Mastercard’s Executive Vice President of Marketing and Communications for Latin America and the Caribbean, said: “Boca represents a way of feeling and living football that is deeply Argentine. That local relevance is what we are looking to add to our sponsorship portfolio,” and noted that “the club is the ideal partner to activate our Priceless platform in Argentina, creating authentic connections and turning every touchpoint into a meaningful memory for fans.”

In addition to promotional campaigns, the experience at La Bombonera will also directly benefit. Attendees will enjoy an improved stay at the stadium thanks to the implementation of contactless payment systems, which will ensure faster, simpler, and safer transactions. At the same time, the brand’s customers will have access to exclusive benefits specially designed for the Boca community.

La Bombonera continues to modernize.

In this way, the multinational, which currently operates in more than 200 countries promoting accessible and secure digital payments ecosystems, takes another step toward its goal of going beyond purely financial services, betting on technology and strategic partnerships to accompany its users in their most emotional moments. Boca adds a key player in the modernization of its stadium and the development of its brand.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.