CBF unveils new sponsor for the Brazil national team | OneFootball

The Brazilian Football Confederation (CBF) announced this Wednesday an important sponsorship agreement with Sadia, a nationally recognized food brand. The partnership, which extends until 2030, positions Sadia as the official protein supplier for the athletes of the Brazilian National Teams, both men's and women's.

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This move reinforces the brand's presence during moments of great cultural and emotional mobilization for Brazilians, such as the FIFA World Cups. To celebrate the partnership, Sadia plans to launch a line of products with commemorative packaging alluding to the partnership with the CBF.

CBF celebrates partnership with historic brand

Samir Xaud, president of the CBF, expressed great satisfaction with Sadia's arrival, highlighting the prestige and credibility that the new sponsor brings to the Brazilian National Team. “This is a historic brand, beloved by Brazilians, which will now walk alongside all our National Teams,” said Xaud. He emphasized that the partnership demonstrates the confidence major companies have in the strength and potential of Brazilian football to connect with millions of fans.

Brand strategy and visibility

The partnership foresees several visibility actions for Sadia. The brand will be present on the official team buses, training uniforms, locker rooms, and other points of contact with the public. The presence of the mascots Lek Trek and Canarinho, as well as advertising campaigns on TV, social media, and live marketing actions, are also part of the agreement.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.