Celtic set to publish long awaited Fan Survey findings

In partnership with

The Celtic Star

·11 ottobre 2025

Celtic set to publish long awaited Fan Survey findings

Celtic is set to publish the long-anticipated findings from their fan survey later this month…

Celtic v Motherwell Scottish Premiership Celtic Park on 5 October 2025. Photo Raymond Davies PSI

Carried out during the summer of 2024, the survey invited fans to share their views on a variety of subjects, including their matchday experience and the potential creation of ‘The Celtic End,’ a proposed safe-standing area in the Jock Stein Lower Stand at Celtic Park.

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At a recent meeting between senior club officials — among them CEO Michael Nicholson and CFO Chris McKay — and representatives of supporter groups, the club confirmed that the survey findings are scheduled for release later this month.

Michael Nicholson, Chief Executive of Celtic FC and Chris McKay, CFO of Celtic FC looks on from the stands prior to the Premiership match between Celtic FC and St Mirren FC at Celtic Park on May 17, 2025. (Photo by Ian MacNicol/Getty Images)

Delays in releasing the results have been attributed to staffing challenges and the intricate nature of the questions included in the survey.

Speaking via Celtic FC’s minutes of the meeting, it read: “MN [Michael Nicholson] confirmed that a report outlining the outputs of this survey will be released by the Club soon, noting that key issues which the Club wishes to consult on further included supporter engagement and safe standing.”

“The supporters expressed concern that the delay undermines transparency and accountability. The Club indicated the survey would be published in October.”

“KMcQ [Kevin McQuillan, Head of Commercial Operations] noted that the volume of data and the number of open ended questions in the survey resulted in an initial set out outputs that were not suitable for public release due to the complexity.”

“The reasons behind this were discussed, together with the need to engage a third party to format the results in a manner suitable for public release. KMcQ confirmed that the final report will seek to ensure that the data is presented in a clearer, understandable and useable format. KMcQ acknowledged that a number of learnings have been taken from the initial Fan Survey, and the Club would take a different approach if it were to conduct such a survey again.”

“These learnings will be taken into consideration when planning any future or similar engagement of this type. The delay in publication was also discussed, with KMcQ highlighting that many of the questions put forward in the Fan Survey are not time-dependant as they relate to stadium infrastructure, match day experience etc.”

“Notwithstanding this, there was an acknowledgement that fan sentiment had changed which may impact people’s views on the Club at this time.”

“KT [Kev Toner of Celtic Fans Collective] acknowledged the humility shown by KMcQ in addressing this and supporters expressed this as being entirely different to how other discussions had proceeded and reflected the approach supporters hoped to see when discussing other aspects of the Club.”

“Dialogue regarding the Fan Survey was also linked to discussions regarding the Club’s Digital Strategy and the development of a club app. It was noted that some of the colleagues involved in the Fan Survey are also involved in such other projects.”

“This gave rise to questions from Supporter Groups regarding resourcing within the Club, and if a lack of resource is, in part, why the Club is seen to be ‘under pressure’ in several areas.”

“MN noted that several projects were being progressed across the Club and confirmed that the Club has been, and is currently, undertaking an operational review to ensure that the correct resources and structures are in place.”

Conor Spence

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Celtic in the Eighties and Willie Fernie – Putting on the Style both by David Potter. Photo The Celtic Star

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Danny McGrain signing copies of Celtic in the Eighties by David Potter. Photo: Celtic Star Books

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