AVANTE MEU TRICOLOR
·4 luglio 2026
Cheap tickets, big signings, stadium: group presses Massis at São Paulo

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Yahoo sportsAVANTE MEU TRICOLOR
·4 luglio 2026

Political maneuvering and behind-the-scenes activity at São Paulo remain red-hot during the World Cup break. This Saturday (4), the Nova Era Tricolor group delivered a list of demands to president Harry Massis at the social club.
The movement’s members, made up of around 100 club associates, made some immediate demands, with three priority requests for the rest of Tricolor’s year:
– Matches in which Morumbi is unavailable must be played in the city of São Paulo, with no more home games in the countryside or in Santos.
– The signing of two big-name players to strengthen the squad in the second half of the year.
– Lower ticket prices, with affordable sections.
In a letter delivered to Massis, Nova Era requested that whenever Morumbi Stadium is unavailable for concerts, which has happened frequently in recent years, the club prioritize hosting matches at stadiums in the state capital.
According to the complainants, holding matches in the interior of São Paulo state or in the coastal region significantly reduces Tricolor fan attendance, in addition to losing the “Morumbi factor” and causing financial losses.
No more “pieces to add to the group.” Nova Era demands targeted signings of big-name players who can truly come in to make the difference and raise the squad’s technical level. It also called for the release of players who have already shown they are not good enough for the club, and for signed contracts to be more responsible, prioritizing payments tied to goals achieved.
Cotia, of course, was also on the Tricolor movement’s agenda. The associates also asked Harry Massis to give more space in the team to the young athletes developed at Cotia, instead of making signings that could push those homegrown talents to the sidelines of the squad.
Finally, the request mentions ticket prices at Morumbi, calling for truly affordable prices in the stadium’s terrace sections, especially for Brasileirão matches. The price recommended by Nova Era was R$20 for the cheapest seats.
Obviously, the protest also applies when the team hosts matches away from home. The associates say that with more affordable prices, the tendency is always to fill the stands, bringing benefits on the field and to the club’s coffers.
The “meeting” between the Tricolor president and some members of the movement did not last very long, only a few minutes, and there was no kind of confusion. During the protest, Nova Era also took the opportunity to demand that all council members present at the club expel former social director Dedé.
Nova Era Tricolor is a nonpartisan group created by São Paulo associates to “implement ideas, proposals, and projects aimed at the club’s future.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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