Corinthians kick off Paulistão with women's team campaign on their kit

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Central do Timão

·10 gennaio 2026

Corinthians kick off Paulistão with women's team campaign on their kit

By Mirella Ramos / Central do Timão Editorial Team

Corinthians will use the debut in the 2026 Campeonato Paulista as a showcase for an institutional initiative linked to women's football. According to an official statement from the club, Timão will display the “Brabas In London” campaign on the lower back of the men's uniform during the match against Ponte Preta, scheduled for this Sunday (11), at Neo Química Arena.

The initiative refers to the historic participation of the Corinthians women's team in the FIFA Women's Champions Cup, a competition that will be held in London from January 28 to February 1. The action was developed in partnership with the Thinkers agency and aims to reinforce the Brabas’ leading role on the international stage.

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Photo: Staff Images Woman/CONMEBOL

Also according to the statement released by the club, the campaign will also be present on the stadium's LED panels during the match, increasing the exposure of the message both to the audience in the stands and to those watching the broadcast.

In addition to being featured on the uniform and displayed in the stadium, Corinthians announced that the campaign involves a series of activations. These include digital content already published on the women's football social networks, a Media Day, a special photoshoot, exclusive promotional actions, and the launch of licensed products related to the initiative.

The strategy, as detailed in the club's statement, is part of Corinthians' institutional planning to highlight the recent achievements of women's football and strengthen the image of the Brabas at a moment considered symbolic for the sport.

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