Corinthians kicks off new shirts launch campaign with action in Rio | OneFootball

Nike has launched the campaign for the release of Corinthians’ new jerseys with an activation in Rio de Janeiro. The sportswear supplier installed a digital billboard in the capital of Rio de Janeiro to promote the collection that will be worn by the club starting in May.

The choice of Rio is a reference to the Corinthian Invasion of 1976, when around 70,000 black-and-white supporters went to the city and filled half the stands at the Maracanã in the Brazilian Championship semifinals against Fluminense. The episode will mark its 50th anniversary in 2026.

The billboard works as a teaser for the new collection, previewing the visual and historical concept that is expected to guide the official launch of the jerseys.

“Welcome to Rio de Janeiro. This is Corinthians territory too. In May, new Timão jerseys inspired by the 1976 invasion,” Nike wrote on the billboard.

  View this photo on Instagram   A post shared by Corinthians (@corinthians)

Corinthians’ upcoming matches

Fluminense vs. Corinthians (ninth round of the Brazilian Championship) Date and time: 04/01 (Wednesday), at 9:30 p.m. (Brasília time) Venue: Maracanã, in Rio de Janeiro (RJ)

Corinthians vs. Internacional (tenth round of the Brazilian Championship) Date and time: 04/05 (Sunday), at 7:30 p.m. (Brasília time) Venue: Neo Química Arena, in São Paulo (SP)

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.