Corinthians move to extend main sponsorship as four deals near their end

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Central do Timão

·5 dicembre 2025

Corinthians move to extend main sponsorship as four deals near their end

By Henrique Pereira / Central do Timão Editorial Team

Corinthians is already working with 2026 in mind and sees the main sponsorship as one of the key elements to boost its revenue for the next season. The club has held talks with different companies interested in the property, but at this moment, the most likely scenario is the expansion of the agreement with Esportes da Sorte, according to information from ge.globo.

In recent weeks, negotiations with the betting company have progressed, and Timão is moving towards renewing the contract, which currently runs until mid-2027. The negotiations include an increase in value, a contract extension, and a more robust package of commercial deliverables.

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Photo: Gustavo Vasco/Corinthians

Signed in 2024, the contract between Corinthians and Esportes da Sorte provides for R$ 309 million over three years, in addition to bonuses for sports and exposure targets. Internally, the Corinthians board understands that the agreement fell below market value after the surge in amounts in the country — an example is Flamengo, which closed with Betano for R$ 895 million over 40 months.

Although there are still details to be finalized, both the club and the sponsor have expressed confidence in the progress of the talks. The information about the progress in negotiations was initially published by Rádio Bandeirantes.

Meanwhile, Corinthians' marketing and commercial departments are evaluating four other shirt sponsorships that expire at the end of the year: Elétrica AREA (back bar), Frimesa (shoulder), EZZE Seguros (back), and UniCesumar (shorts). The intention is to renew all of them, with higher values, but the club has already been informed that at least one of them will not remain in 2026.

Timão is also trying to take advantage of properties that are still unoccupied, such as the front bar of the shirt, to expand its portfolio of partners. The current projection of the board is to end 2024 with around R$ 174 million in sponsorship revenue — a figure considerably lower than the estimate at the beginning of the year, which was R$ 211 million.

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